Selling Perks
Selling Perks

Sell tomorrow’s footfall, today.

A Perk is a small, pre-paid promise from your best customers to come back. This is how merchants on Lovalty design them, sell them, redeem them at the till, and get paid.

The Perks Operating Model

A small, predictable bet — paid in advance.

Discounts erode margin every time they fire. Perks do the opposite: they pull demand forward, lock in repeat visits, and put real working capital on your books before a single drink is poured.

Every Perk is a contract you set the terms of: how many redemptions, at what unit price, valid for how long. Customers buy in once. You see the cash immediately. They keep coming back to use what they already paid for — and they bring friends.

Four Pillars

Everything you need to run a Perks program.

Funding, acceptance, intelligence, settlement — four systems, wired together, so you can think about your business instead of your loyalty stack.

  1. Funding

    Customers pre-pay for bundles you design — five flat whites, ten yoga classes, a season of blow-dries. The cash hits your float the moment the perk is bought, weeks or months before the first redemption walks in. Read the funding model →

  2. POS integration

    One tap at the till, on the device you already own. No new hardware, no merchant terminals to lease, no waiter codes to remember. Perks live next to the basket; redemption is a single confirm. See the POS flow →

  3. Insights

    Track sell-through, redemption velocity, and cohort behaviour in real time. See which Perks are paying for themselves, which need a nudge, and which customers are quietly drifting away — before they go. Explore the insights →

  4. Payments

    Next-day settlement to your business account. Closed-loop economics keep the network fees off your P&L, and the only thing we take is a small success fee on the perks you actually redeem. See how payouts work →

Designed at the till

A Perk takes about three minutes to launch.

Open the dashboard, name the bundle, set the unit count and price, choose how long it’s valid for, hit publish. Customers see it the next time they open the app.

Need to A/B test a coffee five-pack against a six-pack? Spin up two variants and let the AI route traffic to the winner. Want to seed a soft launch to your regulars first? Toggle visibility to Pro and Ultra tiers only. Everything is reversible. Nothing is permanent.

Merchant dashboard showing a Perk being configured

In the wild

Built for the way independents actually trade.

Lovalty is purpose-built for the corner café, the neighbourhood gym, the salon with three chairs — and equally for the multi-site brand that needs all of them to feel local.

Start small

Try one Perk. Keep what works.

Most merchants launch their first Perk in a single afternoon and see net-new revenue inside a week. There’s no setup fee, no contract, and no reason not to try.

Common questions

Before you launch your first Perk.