The dashboard you’ll actually keep open.
Real-time sell-through, cohort behaviour, redemption velocity, and AI-drafted next actions for every Perk you run — and every customer who buys one.
Four Lenses
Four ways to read your Perks program.
Each view is a complete answer to a question operators actually ask. Sell-through tells you what to launch next; cohorts tell you who to talk to; heatmaps tell you when; AI tells you how.
Sell-through
Live unit economics for every Perk you list: how many sold today, the median time-to-second-redemption, breakeven date, projected float at 30 / 60 / 90 days. The numbers operators actually want — at the granularity they want them at.
Cohorts
Group customers by behaviour, not demographics. Newbies who bought their first Perk this week. Pros who slowed down last month. Premiers who never miss a Tuesday. Lovalty assigns the tiers, you make the calls.
Heatmaps
Visit-density by hour, weekday, and location. Spot the Tuesday-3pm valley before it eats your week, and engineer a Perk that fills it. Compare two locations side-by-side without exporting a single CSV.
AI recommendations
Your virtual marketing manager. Lovalty AI spots churn-risk customers, suggests Perk variants you haven’t tried, and drafts the push notification that gets the at-risk regular back through the door. Approve with one tap.
Live sell-through
Watch a Perk pay for itself, in real time.
Every Perk page tracks its own micro-P&L: gross sales today, redemption velocity, breakeven date, current float, projected final margin. Refreshed every minute, plottable against any other Perk, exportable in one click.
We pre-compute the metrics that matter so the dashboard stays responsive on a six-year-old phone in a basement kitchen. You shouldn’t need a laptop to read your own business.
Cohorts that mean something
Newbies, Pros, Premiers — automatically assigned.
The customer tier is a function of behaviour, not a sign-up form. Lovalty rolls every customer into one of three tiers based on recency, frequency, and Perk participation — and updates the assignment in real time.
Open any tier to see the underlying customers, their last visit, the Perks they’re holding, and the next nudge we’d recommend. Filter by location, by Perk, by visit cadence. Save the filter as a named cohort and re-open it next quarter to see who graduated.
Honest exports
Your data, your warehouse, your call.
Every chart in Lovalty is an export. Push to CSV, Google Sheets, or a Postgres warehouse you control. Pull via the Insights API if you’d rather wire it into your existing BI stack. We don’t hold your numbers hostage.
Bring your own dbt models, your own dashboards, your own accountant. Insights at Lovalty exist because they’re the fastest way to run the program — not because we want to be the only place you can read them.
See your numbers
We’ll build a sample dashboard from a single CSV.
Send us 30 days of redemption data — or a hand-typed sample — and we’ll show you what your Insights view would look like on Lovalty. No commitment, no setup.
Insights FAQ