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For artists · London[01]

Your art deserves a wall, not just a feed.

Lovalty Art hangs original work in London's best-loved cafés, tea houses and restaurants — and sells it straight off the wall. Someone falls for it, scans the label, taps Apple Pay. You get paid.

[02] Why wallsNot another marketplace

A feed gives your work a second. A café gives it an afternoon.

Art sells when people live with it — when they see it on a Tuesday, then again on a Thursday, and realise they've been thinking about it. We put your work where that happens.

[03] How it worksFour steps, one of them yours
  1. 01

    Post it

    Three photos, a few words about it, a price. Five minutes, from your phone, between coats.

  2. 02

    We curate

    A real person looks at every piece and replies within five working days — with a yes, or a note.

  3. 03

    It hangs

    We match your work to a room that suits it — a café, a tea house, a restaurant — and hang it with a label that sells.

  4. 04

    It sells

    Someone falls for it over a flat white, scans the label and pays with a tap. We handle the money. You get paid.

[04] Private viewsBy invitation

After hours

When your collection goes up, the lights go down.

New work opens with an evening in the room: a few invited guests, the artists, and the pieces on the wall. No catalogue, no price list. You'll be there.

[05] Always know where it isYour studio, live

From draft to sold, every piece shows exactly where it stands.

  • Draft
  • In review
  • Accepted
  • On display
  • Reserved
  • Sold
[06] QuestionsAll answers →
Who can join?

Independent artists aged 18 or over, selling original work they made themselves. Students, full-timers, Sunday painters — the work is what matters.

What do you take?

Either £35 a month and 20% of each sale, or nothing up front and 40% of each sale. Commission is on the price before VAT. Switch whenever you like.

Where will my work hang?

In London rooms people actually spend time in: independent cafés, tea houses, restaurants and shops. We pick the wall; you'll see exactly which one in your studio.

When do I get paid?

Once the buyer has collected the piece and the 14-day return window has closed, your payout goes straight to your bank through Stripe.

Do I sign in with Instagram?

You can — or with Google or Apple. Instagram sign-in works with free professional (Creator or Business) accounts.

Your next buyer is already sitting down.

Join Lovalty Art. Post your first piece today; we'll take it from the studio to the wall.