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LegalVersion 13 November 2026

Buyers

Conditions of Sale

Buying art should feel good, not risky. These conditions explain who you're buying from, how payment and collection work, and your right to change your mind.

Draft for review by a qualified solicitor before launch.

01Who you're buying from

Each work is sold by the artist who made it. Lovalty Ltd (“Lovalty”, “we”), registered in England and Wales, sells it as the artist's agent: we run the listing, take your payment, arrange collection and handle any cancellation or complaint. The artist's name is shown on every listing.

02The work

Works are original and one of a kind. We describe each one carefully — medium, size, year and story — and photograph it as faithfully as we can, but colours and textures can look different on screens. The photos are representative of the work, not a guarantee of how it looks under every light.

Buying a work gives you the physical piece. Copyright stays with the artist unless they agree otherwise.

03Price and VAT

The listing shows the full price you'll pay. If the artist is VAT-registered, VAT is added and shown separately; otherwise no VAT applies. There are no delivery or booking fees — you collect the work from the venue.

04Paying

You can pay by Apple Pay, Google Pay or card. Payments are processed securely by Stripe; we never see or store your full card number. You don't need an account — we ask for your name and email (and, optionally, your phone number) to send your receipt and collection details.

When you start to pay, we hold the work for 15 minutes so no one else can buy it. If payment isn't completed in that time, the hold ends and the work goes back on sale.

The contract is made when your payment is confirmed and we show your order confirmation.

05A thank-you for the venue

At checkout you can choose to add a £5 thank-you for the venue that hung the work. It's entirely optional and never pre-selected. It isn't part of the price of the work: no commission or VAT is taken from it, and we pass it on to the venue in full. If your order is cancelled or refunded, the thank-you is refunded too.

06Collecting your work

The venue takes the work down and wraps it for you. It's ready to collect 2 days after you buy it, and we email you when it is, with your collection code. Collect it from the venue within 14 days of that email, during its opening hours, and show the code at the counter.

If you can't collect in time, reply to that email before the 14 days are up and we'll find a solution. If a work isn't collected and we can't reach you after reasonable attempts, we may cancel the order and refund you.

The work becomes yours, and your responsibility, when you collect it.

07Your right to cancel

Because you buy online, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you the right to cancel within 14 days of collecting the work, for any reason.

  • Tell us by emailing support@lovalty.com with your order reference.
  • Return the work to the venue (or another place we agree) within 14 days of telling us, in the condition you received it, with any packaging or certificate.
  • We'll refund the full price, using your original payment method, within 14 days of receiving the work back.

We may reduce the refund if the work has been damaged or its value reduced by handling beyond what's needed to inspect it.

08If something's wrong

Under the Consumer Rights Act 2015, a work must be as described and of satisfactory quality. If it isn't — for example, it's damaged or doesn't match its description — tell us as soon as you can. You're entitled to a full refund within 30 days of collection, and other remedies after that. These rights are in addition to your right to cancel.

09Mistakes and availability

In the unlikely event that a work is sold to two people at once, or a price is clearly wrong, we'll contact you and give you a full refund straight away. You won't be out of pocket.

10Our responsibility to you

We're responsible for loss or damage you suffer that is a foreseeable result of us breaking these conditions. We don't limit liability where it would be unlawful to do so, including for death or personal injury caused by negligence, fraud, or your statutory rights.

11Complaints

Email support@lovalty.com. We'll acknowledge you within two working days and aim to resolve things within 14 days. If we can't agree, you can take your complaint to the courts of England and Wales (or, if you live in Scotland or Northern Ireland, your local courts).

12Your data

We use your details only to process and complete your order, comply with the law and — only if you opt in — tell you about new work. See our Privacy Notice.

13Law

These conditions are governed by the law of England and Wales. If you live elsewhere in the UK, you keep the protection of your local consumer law.

Conditions of Sale · Version 13 November 2026 · Lovalty Ltd, registered in England and Wales.