Terms of Service

Lovalty Art is run by Lovalty Ltd (“Lovalty”, “we”, “us”), registered in England and Wales. You can reach us at support@lovalty.com.

These terms cover your use of the website and its services. Alongside them:

• Artists who list work also agree to the Artist Agreement and the Acceptable Use policy.
• Buyers who purchase a work agree to the Conditions of Sale for that purchase.
• Venues that host work agree separate terms with us.
• How we handle personal data is in the Privacy Notice and the Cookie Policy.

If one of those agreements says something different from these terms, that agreement wins for the thing it covers.

You're welcome to browse, love works, share links and buy. In return, please don't:

• use the site for anything unlawful, or to harass, impersonate or mislead anyone;
• scrape, crawl or collect listings, venues, artists or prices with automated tools, or try to work out which works hang where. We keep that private on purpose;
• use bots or scripts to reserve, buy or love works, or to get around a reservation;
• probe, scan or test the site's security, or interfere with how it runs. If you've found a vulnerability, tell us at support@lovalty.com and we'll work with you;
• copy, frame or reuse the site, or the photographs of works on it, except as these terms allow.

You don't need an account to browse or buy. Artist accounts are for people aged 18 or over.

You can sign in with Instagram, Google or Apple. Your use of those services is governed by their own terms; we receive only what's described in our Privacy Notice. Keep access to your sign-in and your email address secure, and tell us straight away if you think someone else has used your account.

We may suspend or close an account that breaks these terms, the Artist Agreement or the law, or that puts other people at risk. Where we can, we'll tell you why and give you a chance to put things right first.

The heart on a work is anonymous: it tells the artist someone loved it, not who. Share links, story images and QR codes are there to be shared. Please don't alter them to misrepresent a work, its artist or its price.

Private views, openings and other evenings are hosted at partner venues. Places are limited:

• Invitations and RSVPs are at our discretion, may be limited in number, and aren't transferable unless we say so.
• The venue's house rules apply on the night, including any age limits where alcohol is served. Venues and we may refuse entry or ask someone to leave to keep an evening safe and pleasant.
• Please ask before photographing people. You're welcome to photograph the works for personal use and sharing, credited to the artist. Commercial use needs the artist's permission.
• We may change or cancel an event. If we do, we'll let invited guests know as soon as we can.

Every artwork, and every photograph of it, belongs to its artist (or whoever they licensed it from). Listing a work on Lovalty Art doesn't transfer any of those rights to you, even if you buy the physical work: buying a work gives you the object, not the copyright.

The site's design, text, logo and the Lovalty name belong to us. You may share links to listings and the share images we generate, for personal, non-commercial use. Anything else needs our permission, and the artist's for their work.

We send service emails you need, such as codes, receipts, collection details and updates about your work. We send news and invitations only if you've opted in, and every one of those lets you opt out. If an artist writes you a thank-you note, we pass it on; neither of you sees the other's email address.

We link to services we don't run, such as maps, Instagram and the payment and sign-in providers. Their terms and privacy notices apply when you use them, and we're not responsible for their content or availability.

We keep improving Lovalty Art, so features will change. We aim to keep the site available, but we can't promise it will always be uninterrupted or error-free. We may pause parts of it for maintenance or to deal with a problem.

Nothing in these terms limits our liability where it would be unlawful to: for death or personal injury caused by our negligence, for fraud, or for your statutory rights as a consumer. Those rights are unaffected by anything here.

Otherwise, the website is provided free of charge to browse, and we aren't liable for losses that weren't reasonably foreseeable, for business losses, or for losses caused by events outside our reasonable control. What we're responsible for when you buy a work is set out in the Conditions of Sale, and when you sell one in the Artist Agreement.

We'll update these terms when the service or the law changes, and show the new version date at the top. If a change materially affects artists, we'll tell them in the studio before it applies.

These terms are governed by the law of England and Wales. If you're a consumer, you may bring a claim in the courts of England and Wales, or of Scotland or Northern Ireland if you live there. Please talk to us first at support@lovalty.com; most things can be sorted with a conversation.