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LegalVersion 13 November 2026

Everyone

Deleting your data

You can ask us to delete your data at any time, and it's free. Here's how, what happens next, and the little we're required by law to keep.

Draft for review by a qualified solicitor before launch.

01Artists: delete your account in the studio

Sign in, open Profile → Privacy → Delete my account, and confirm.

Straight away, your listings go offline and you're signed out on every device. We email you to confirm we've received the request. Within 30 days we delete your account, profile, artworks and photos, your contact details and verification records, and everything we received from the service you signed in with.

02Anyone: ask us by email

Email privacy@lovalty.com from the address you use with us, with the subject “Delete my data”. If you're a buyer, include your order reference if you have it.

We'll reply to confirm it's you, then confirm again when it's done, always within one month.

03Data from Instagram, Google or Apple

We only receive basic profile information when you choose to sign in with one of these services, and we never keep their access tokens. Deleting your account (above) deletes all of it. Removing Lovalty Art in the service's own settings stops us receiving anything more, but doesn't delete what we already hold. For that, delete your account or email us.

You signed in withWhat we hold from themStop us receiving more
Instagram (Meta)Your Instagram account ID, username, name, and a copy of your profile pictureInstagram app → Settings → Website permissions → Apps and websites → Active → Lovalty Art → Remove
GoogleYour Google account ID, name, email address and a copy of your profile picturemyaccount.google.com → Security → Your connections to third-party apps & services → Lovalty Art → Delete all connections
AppleYour Apple account identifier, the email Apple shared (often a private relay address) and your nameSettings → your name → Sign in with Apple → Lovalty Art → Stop Using Apple ID (or appleid.apple.com)

04What we have to keep

If you've bought or sold a work, UK tax law requires us to keep the sale record (the order, amounts, VAT and payout, with the names on them) for six years after the end of the tax year. We keep nothing else.

Encrypted backups roll off within 14 weeks, so deleted data disappears from them too. Your rights, and how to complain to the ICO, are in our Privacy Notice.

Deleting your data · Version 13 November 2026 · Lovalty Ltd, registered in England and Wales.