How can we help?

We hang original work by independent artists in London's cafés, tea houses, restaurants and shops — and sell it straight off the wall.

Every piece gets a small label with a code. Someone falls for it, scans, and pays on their phone. We look after the sale, the collection and the payout. You keep making.

• Post it. Add up to 3 photos, a title, the story and your price — from your phone, in a few minutes.
• We curate. Our team reviews every submission and finds it the right room.
• It hangs. We install it at a partner venue with its own label and listing page.
• It sells. A buyer pays by Apple Pay, Google Pay or card, then collects it from the venue.
• You get paid. Once the return window closes, your earnings go to your bank.

Any artist aged 18 or over who makes original work by hand and can bring it to London. Individuals and businesses — studios, collectives, limited companies — are both welcome.

Right now we sell original, one-of-a-kind pieces. Limited-edition prints and commissioned work, like portraits, are on the way.

Nothing to sign up. You choose a plan when you set up your studio: Studio Membership (£35 a month, 20% commission) or Commission Only (no monthly fee, 40% commission). See Plans & fees.

With Instagram, Google or Apple. Pick whichever you use most — it becomes your key to the studio. We don't post anything, follow anyone or read your messages.

Instagram only lets apps sign you in with a professional account (Creator or Business). Switching is free, takes a minute, and you keep your followers and posts.

• Open Instagram and go to your profile.
• Tap the menu, then Settings and privacy.
• Tap Account type and tools, then Switch to professional account.
• Choose Creator and follow the steps.

Prefer not to switch? Sign in with Google or Apple instead — everything else works the same.

Yes. During setup we'll ask for an email address to verify — use any address you check. That's where sale notifications and payout updates go.

Each sign-in method opens its own studio, so stick with the one you started with. If you need to move, email support@lovalty.com from your verified address and we'll help.

So we can reach you when something sells, and so nobody else can open a studio in your name. We send a 6-digit code to each — it works for 10 minutes. We use your number for account and sale messages only, never marketing texts.

To confirm you're 18 or over — we can only enter selling agreements with adults. It's never shown on your profile or listings.

• Individual seller — you sell your own work in your own name. This is most artists.
• Business — you sell through a company, partnership or registered studio. We'll ask for the business name and, if you have one, your company number.

Choose the one that matches how you're paid and how you file tax. If it changes, update it in your profile.

Tell us during setup and add your VAT number. We'll add VAT at the standard rate to your price, show it clearly to buyers, and include it in your payout — you account for it to HMRC.

Not VAT-registered? Buyers pay your price, with no VAT added.

Your display name, profile picture, bio, city, and your Instagram or website if you add them. Your legal name, date of birth, email and phone stay private.

• Studio Membership — £35 a month, 20% commission. You keep 80% of every sale.
• Commission Only — no monthly fee, 40% commission. You keep 60% of every sale.

Simple maths: the subscription pays for itself once you sell more than £175 of work in a month. Selling now and then, or just trying us out? Commission Only is the safer start — you can upgrade any time.

A piece priced at £600:

• On Studio Membership you receive £480.
• On Commission Only you receive £360.

The price editor in your studio shows your exact earnings as you type.

Yes, any time, from Profile in your studio. It runs to the end of the month you've paid for, then you move to Commission Only. We don't refund part-months.

Each sale uses the plan you were on when it sold. Changing plan never rewrites a past sale.

Up to 3. The first is the cover.

• Shoot straight on, in soft daylight, with the whole piece in frame.
• Add a close-up of texture or brushwork.
• Add one on a wall, so buyers can feel the scale.

We remove location data and other hidden details from every photo before anyone sees it.

Write it the way you'd talk about it to someone standing in front of it. What sparked it, where you made it, what you hope people feel. A few honest sentences beat a paragraph of art-speak.

Price it as you would in a gallery or at an open studio, and keep it consistent everywhere you sell. Works start at £50. For anything over £50,000, talk to us first.

Original work you made yourself: painting, drawing, collage, textile, ceramic, sculpture and more. Prints, editions and commissioned work aren't open yet — we're building them, and you'll hear first. See our Acceptable Use policy.

While it's in review, withdraw it to make changes, then send it again. Once it's accepted, the details are locked so the label on the wall always matches the listing — email us if something needs to change.

• Draft — Only you can see this. Finish it and send it for review.
• In review — Our curators are looking. You'll hear from us within 5 working days.
• Needs a tweak — We'd love to show this. Have a look at our note, update, and resend.
• Not this time — This one isn't right for our walls right now. Our note explains why.
• Accepted — You're in. We're finding the right wall for it.
• On display — Hanging now, and for sale. Share the link.
• Reserved — Someone is checking out right now. Fingers crossed.
• Sold — Sold. It's going home with someone who loves it.
• Withdrawn — Off the wall and off sale. You can edit and resubmit.

Usually within 5 working days. Members on the Studio Membership get priority review. We'll email you either way.

We look at craft, originality, how the photos represent the piece, and whether we have the right wall for it now. A “not this time” is about fit, not a verdict on you as an artist — you're welcome to submit other work.

In partner venues across London — cafés, tea houses, restaurants and independent shops. We choose the room to suit the work, and we install it ourselves with its own label.

Each work's page tells you exactly where it hangs, and may show where else that artist's work is. We don't publish lists of what's in each venue — part of the fun is coming across it.

We do. Our team handles installation and take-down, and works are covered against accidental damage and loss while on display at a partner venue, under the terms of the Artist Agreement.

Typically for a season. If it hasn't sold, we may move it to a new room or arrange for you to collect it. You can ask us to take a work down at any time.

• Pending — Paid for. Waiting for the buyer to collect it, then the 14-day return window.
• Complete — Collected and final. Your payout is on its way.
• Paid out — In your bank. Nice work.
• Refunded — The buyer was refunded. The work is back in your studio.

Once the buyer has collected the work and their 14-day cancellation window has closed, the sale is complete and your payout is released. Payouts go to your bank through Stripe, usually within a few working days.

In your studio, go to Profile → Get paid and follow Stripe's secure setup. Stripe verifies your identity and bank details — we never see your full bank information. You can set it up after your first sale, but doing it early means faster money.

Buyers have a legal right to cancel within 14 days of collection. If they do, the work comes back to the wall or to you, the sale shows as Refunded, and no commission is charged.

Scan the label or open the link, tap Buy, and pay with Apple Pay, Google Pay or a card. No account needed — just your name and email so we can send your receipt and collection details.

When a buyer starts paying, we hold the piece for them for 15 minutes so two people can't buy the same original. If they don't finish, it's back on sale automatically.

The listing shows exactly what you'll pay. If the artist is VAT-registered, VAT is added and shown separately. If not, there's no VAT to pay. No delivery fees and no surprises at checkout.

The venue takes it down and wraps it, which takes 2 days. We email you as soon as it's ready, with a collection code. Pop in within 14 days of that email, show the code at the counter, and it's yours to carry home.

Yes. You can cancel within 14 days of collecting the work, for a full refund, as long as it comes back in the condition you received it. See our Conditions of Sale.

It tells the artist someone loves their work — and remembers it for you on this device. Tap share to send a work to a friend on WhatsApp, Instagram or anywhere else. Artists notice, and it genuinely helps.

Only what's needed to run your studio, sell your work and pay you. We don't sell data, run ad tracking or use analytics cookies. The detail is in our Privacy Notice.

Yes. In your studio go to Profile → Privacy → Download my data, or email privacy@lovalty.com. We'll send it within one month, usually much sooner.

Go to Profile → Privacy → Delete my account. We'll take down any works on display, arrange for you to collect them, and erase your personal data. We keep sale and payout records for six years because UK tax law requires it — nothing more.

Email support@lovalty.com. A person reads every message, usually within one working day.