Artist Agreement

This agreement is between you (“you”, the artist) and Lovalty Ltd, a company registered in England and Wales (“Lovalty”, “we”, “us”).

We act as your commercial agent: we display your work at partner venues and online, and sell it to buyers in your name and on your behalf. The contract of sale for each work is between you and the buyer. You keep ownership of each work until it is sold and paid for.

You must be 18 or over and able to enter a binding contract. You can sell as an individual or through a business, and you confirm that the details you give us — including your legal name, seller type, contact details and any VAT registration — are accurate and kept up to date.

You are responsible for activity in your studio. Keep your sign-in secure and tell us straight away at support@lovalty.com if you think someone else has accessed it.

You choose one plan:

• Studio Membership — £35 per month, plus 20% commission on each sale.
• Commission Only — no monthly fee, 40% commission on each sale.

Commission is calculated on your price before VAT. The plan that applies to a sale is the one you are on when the buyer pays; changing plan never alters a past sale. Our commission is inclusive of any VAT we must charge on it.

We will give you at least 30 days' notice of any change to fees, and you may change plan or close your account before it takes effect.

The Studio Membership is billed monthly in advance through our payment provider, Stripe, starting on the day you subscribe. You can cancel at any time from your studio; your subscription runs to the end of the period you have paid for and then moves to Commission Only. We don't refund part-months, except where the law requires it.

If a payment fails, we may move you to Commission Only until it succeeds.

For every work you submit, you promise that:

• it is an original work made by you (or, for a business, by the artist you represent with their authority), and is described accurately, including medium, size and year;
• you own it outright, free of any loan, charge or claim, and are free to sell it;
• it does not infringe anyone's copyright, trade mark, privacy or other rights;
• any use of AI tools or third-party material in making it is disclosed in its description;
• it complies with our Acceptable Use policy.

You keep the copyright in your work. Selling a physical work does not transfer copyright to the buyer unless you agree otherwise in writing.

You give us a non-exclusive, royalty-free, worldwide licence to reproduce the photos, text and your profile details you provide, for as long as the work is listed and for a reasonable period afterwards, in order to: display the listing; promote the work, you and Lovalty Art in print, online and on social media; and produce wall labels and similar materials.

We will always credit you by your display name. You can ask us to stop using a particular image in new marketing at any time.

Every submission is reviewed by our team. We decide in our reasonable discretion whether to accept a work, request changes, or decline it, taking into account quality, accuracy, suitability for our venues and available space. We aim to review within 5 working days (sooner for members).

Acceptance does not guarantee a work will be displayed by a particular date, at a particular venue, or for a particular length of time.

When we accept a work, we'll agree with you how it reaches us or the venue. We (or our installers) hang it, label it and take it down. We choose venues and placement and may move a work between venues.

While a work is in our care or on display at a partner venue, we take reasonable care of it and insure it against accidental loss and damage up to its listed price before VAT (less our commission), subject to the insurer's terms. Ordinary handling marks consistent with display, and damage arising from the work's inherent fragility or inadequate framing or fixings you supplied, are excluded. If a covered loss happens, we'll pay you what you would have received had it sold, and that is our full liability for it.

Please don't arrange private sales of a work while it is on display through us. If someone contacts you about it, direct them to its listing.

Buyers pay through our checkout. When a buyer starts to pay, the work is reserved for a short period so that a unique piece can't be sold twice. A sale is made when payment is confirmed. We collect the full price from the buyer as your agent and hold it on your behalf until it is paid out.

Buyers collect works from the venue where they hang. We'll manage collection and confirm it in your studio.

A sale becomes complete once the buyer has collected the work and their 14-day statutory cancellation period has ended without a cancellation. We then pay you the sale price, less our commission, plus any VAT collected on your behalf, to the bank account you've connected through Stripe Connect.

You must complete Stripe's identity and bank verification to receive payouts. If you haven't, we hold your earnings until you do. We may delay or withhold a payout where we reasonably suspect fraud, a dispute, or a breach of this agreement, and will tell you why unless the law prevents us.

Buyers have legal rights to cancel and to remedies for works that are faulty or not as described. If a buyer validly cancels or returns a work, we refund them, the sale is reversed, no commission is charged, and the work returns to display or to you.

If a refund is caused by your breach of this agreement (for example, an inaccurate description), we may recover the amount from future payouts or ask you to repay it.

If you are VAT-registered, you must tell us and provide a valid VAT number. We'll add VAT at the applicable rate to your price, show it to buyers, and pass it to you in your payout; you are responsible for accounting for it to HMRC.

You are responsible for your own income tax, VAT and any other taxes on your sales. We may be required to report sales information to HMRC under the UK digital platform reporting rules, and will share only what the law requires.

You can close your account at any time from your studio. We can end this agreement on 30 days' notice, or immediately if you seriously or repeatedly break it, or if required by law.

When the agreement ends, works already sold are completed and paid out as normal. We'll take down any unsold works and make them available for you to collect; please collect them within 30 days of our notice. If you don't, we'll contact you again, and after a further 60 days we may treat them as abandoned, as far as the law allows.

Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.

Otherwise, we are not liable for loss of profit, business or opportunity, or for indirect losses, and our total liability to you in any 12-month period is limited to the greater of (a) the commission and subscription fees you paid us in that period and (b) £1,000. Loss of or damage to works in our care is dealt with under “Delivery, display and care”.

We use your personal data as described in our Privacy Notice. We share with buyers only what appears on your public profile.

We may update this agreement. For material changes we'll give you at least 30 days' notice and ask you to accept the new version in your studio. This agreement is governed by the law of England and Wales, and its courts have exclusive jurisdiction. If any part is found unenforceable, the rest still applies. Questions: support@lovalty.com.