Artists
Acceptable Use
Our walls are in places where people eat, meet and slow down. These rules keep the work honest and the rooms welcoming. They form part of the Artist Agreement.
Draft for review by a qualified solicitor before launch.
01Original work, made by you
List only physical, original works that you made yourself — or, if you're a business, that were made by the artist you represent, with their permission. Describe each work accurately: medium, size, year and condition.
Prints, reproductions and commissioned services aren't accepted yet. When they are, this policy will say how to list them.
02AI and other tools
Tools are part of making art. If generative AI, or third-party images or material, played a meaningful role in making a work, say so in its description. Don't present AI-generated work as hand-made.
03Respect other people's rights
Don't list work that copies or infringes someone else's copyright, trade marks or designs, or that depicts a recognisable private person in a way they haven't agreed to.
04Content our venues can hang
We don't accept work that:
- is sexually explicit;
- promotes hatred, violence or discrimination against people or groups;
- glorifies self-harm, illegal drugs or weapons;
- harasses, defames or targets an individual;
- is unlawful to display or sell in the UK.
Art can challenge and provoke, and we welcome that. Our curators decide what suits a public room, and may decline work that's lawful but not right for our venues.
05Fair dealing
- Don't arrange private sales of a work while we're displaying it — send interested buyers to its listing.
- Don't list the same original elsewhere in a way that risks it being sold twice.
- Don't manipulate loves, shares or reviews, or open multiple accounts.
- Don't try to break, probe or overload our service, or access accounts that aren't yours.
06If something breaks these rules
We may remove a listing, take a work down, pause payouts while we investigate, or close an account, depending on how serious it is. We'll usually explain and give you a chance to fix it.
To report a listing, email support@lovalty.com with its link.